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Business Improvement Group (BIG)

Town / City: 
The Shakespeare Hotel Shakespeare Road, Bedford MK40 2DX
Contact Name: 
Robert Umpleby
Phone Number: 
01234 822443
Meeting Frequency: 
Other Information: 

To see how we are different please visit our website at htttp://


Next Meeting Wednesday 18th of August

This meetings Business Imporvement Topic is Customer Relationship Management (CRM).
If you don't think CRM is important to your business read this...

Advertising perceived as low on ROI
According to the latest Marketing Trends survey amongst 1,223 marketers, by The Chartered Institute of Marketing (CIM), advertising, excluding online, produces the worst return on investment for marketers. Almost a quarter of marketers rated CRM as the best followed by PR. Sponsorship was rated as the second least effective form of marketing in the poll. David Thorp, director of research and professional development at CIM, says: "As belts tighten it is clear that marketing spend on advertising is under pressure but it's refreshing to see that investment in 'knowing your customer', through CRM systems, marketers are able to wisely concentrate their spend in the most effective activities"., 6 August 2009